March 14th, 2009 at 02:47pm
Under Book-Reviews
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years. But ever so often with some persistent digging you find a gem. Google Cash is that shining diamond on the coal-heap of get-rich-on-the-internet promotion.
With the pending IPO of Google and all the hype surrounding it, it’s easy to overlook the hidden fundamentals that make Google such a marketing miracle. The Google Adwords program allows savvy marketers to reach highly desirable eyeballs at a predictable cost. Google Cash is a startlingly frank analysis of this fast-paced direct response medium.
You sell hand-made knitted scarves. You can place your ad directly in the path of people searching for one. With some elbow grease and a sharp pencil you can figure out to the penny what you can afford to pay for that ad. And you can target the world or Little Rock Arkansas with that ad thanks to the awesome interface and techno-wizardry of Google Adwords. What used to take 3 months in the old days of marketing back in the nineties takes 3 hours today!
Chris Carpenter lays out a step-by-step blueprint for generating extra income on the web using Google Adwords. He pulls back the curtain and reveals his own successful campaigns and even some of his stumbles in this marketing arena. He demystifies the mathematics and explains the entire process at a Grade 10 comprehension level.
If I had a teenage son or daughter, I would get them to stop working at McDonalds and get them investing their free time in building an online auction business. I used to hate cleaning the garage. Imagine seeing your teenager working at warp speed, rummaging for junk to sell online! It’s possible thanks to Google Cash.
Can anything and everything be sold online through Google Adwords? Frankly, the astounding answer is yes! If a human wants it, you can put it in front of them. The Google Adwords interface is the single most powerful direct-response medium currently on the planet. With 300 million daily searches, with a little bit of imagination and creativity you can find a target niche for your product.
Think of Google Cash as a starting point rather than a be-all-end-all solution. For the price, it delivers great value. But you have to take action with this guide. Even though it lays out the step-by-step path to follow, you’ll still have to invest the hours building your keyword campaigns and creating your Google projects. Even though there is real brain work involved, the potential rewards of developing your own online cash machine with Google outweighs the short term sweat equity. I think you’ll enjoy Google Cash.
David Ledoux is an online entrepreneur, freelance writer and author. He is the creative force behind http://www.best-online-auction-links.com and http://www.free-palm-programs.com
Author: David Ledoux
Keywords: google, google cash, online auctions, make money from home
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March 14th, 2009 at 02:47pm
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This land is my memories. For two thousand years this valley has been mine alone.
I know every rock, every stream and every tree. I know the forces that shape this land and the people who inhabit it.
A billion years ago this land was a migratory trail for the animals of Western Europe. They roamed freely across the huge land of one continent. Millennia passed as the rivers washed silt to the ocean and the sun raised rain to the sky. At that time the mass of Eurasia was joined. The tectonic plates shifted and islands formed, raising proud, green peninsulas on green water, thrust out to the ocean. Long before my time the forces of nature battled along the coasts of Western Europe. From the Southwest, the Gulf Stream warmed and opened the land with summer heat. From the north, ice raged and cracked the rock of what would become the British Isles.
The land tells me it was an epic struggle. The generous heat of earth, venting her spleen, the wash of the water, cooling and circulating air. Rain succoured the land and ran back to the sea, endless cycles, repeating endlessly. The earth shifted, chasms opened and the sea swept in, submerging areas and separating the islands of Britain and Ireland from the mainland.
Spouts of boiling lava spewed from the molten centre of earth to create granite formations, a source of wonder till the end of time. A great rift opened up what is now the Bristol Channel and the Irish Sea, separating the land into distinct areas. Many characteristics still connect Brittany, Ireland, Wales, and Cornwall. Their joining can still be seen in place and people. But veins of power run through the sea, a matrix of energy criss-crosses the land and reaches out around our planet.
The Phoenicians, Egyptians and Greeks journeyed to these coasts even before the Iron Age, in search of Keltic wisdom, since long before the time of my youth. They followed the trail of gold and wisdom across the sea to Cornwall and then to Wales and Ireland. Later, tin trade followed these routes across Brittany and the journeys of wise men and saints to the west of land, the land of setting sun, of Gods and the quest for immortality that haunts us all. Ships and boats from the French and Spanish coasts often sailed to rivers on the south coast of Cornwall in search of trade and journey with the friendly and civilised Keltii, hopefully avoiding the pirates that have ravaged these coasts for millennia.
2000 years ago I was killed trying to save my mother from Portuguese raiders on the river, who stole the gold that came from Ireland. My story is located in the valley of one of these rivers, now called River Fowey. It is a story that I have not been able to tell until now. My own story starts with the visit of Jesus of Nazareth to the river Fowey in 30 AD (according to the Julian Calendar and allowing for a seven year miscalculation). He was twenty three years old. He journeyed on a vision quest to the west-of-land, in search of the wisdom of the Keltii and union with his father spirit. I have spent much time thinking about this moment and my brief encounter with a man who claimed to be Son of God. For hundreds of years I puzzled at his smile, the light in his gaze. He had a quality of being rare in the extreme, an utter and unconditional compassion for all life.
Who am I? A ghost; Fintan, born 2000 years ago and caught in the matrix of nature unable to tell my story until now. I am here, waiting for you.
A Cornish ghost story, ‘The Lily’ available only at http://www.simonthescribe.co.uk/Lily.html
Author: Simon Mitchell
Keywords: Cornish,Cornwall,ghost,story,novel
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March 14th, 2009 at 02:47pm
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By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.
You’d think that was the end of it but really it is only the
beginning.
Heads or Tails? Heads it is.
Let’s look at Adwords
There are those that think
write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.
Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!
Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.
I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!
They don’t explore the high value keywords in their market
or niche.
Why do that?
Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.
You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.
Also sites tend to use one format and one position for the
ads.
Test, test, test
Try different layouts and work out which ones work best for
you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.
Don’t worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you’ll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
income.
Once you’ve got it right, you can look forward to a check
every month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.
Are you using both sides!
Good Luck!
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Author: Jason Hulott
Keywords: google,adsense,adwords
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March 14th, 2009 at 02:47pm
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If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that it’s ‘eBook Secrets Exposed’ by Jim Edwards and David Garfinkel.
The authors are both well qualified in this area. Jim Edwards has written five best-selling eBooks (including ‘The Lazy Man’s Guide to Online Business’ and ‘33 Days To Online Success’).
David Garfinkel is considered by many to be the world’s greatest copyrighting coach. He’s an award-winning business journalist and is also the author of several best-selling eBooks, such as ‘Advertising Headlines That Make You Rich’ and ‘Killer Copy Tactics’.
There have been so many books on this subject that I really couldn’t imagine how this book could add anything new.
But I have never before seen an eBook that explains so clearly how to do it. I got the feeling that you could literally walk in Jim Edwards’ footsteps and get the same results he did (over 4,500 eBook sales in 9 months).
What makes this book very readable and enjoyable is that it’s simply a long interview - David Garfinkel asks the questions and Jim Edwards gives the answers.
The book is packed with so many ‘insider tips’ that’s it’s difficult to know where to begin, but one of the most valuable tips is how to find out - before you write your book - if there’s a market for it.
You do this by following Jim Edwards’ 5-Step ‘Ultimate eBook Success Formula’. The formula allows you to find out if there’s a target audience that is already actively looking for the information you’re about to sell online. And if so, if they are prepared to pay for it.
One of the interesting things you’ll discover in this book is that competition is actually good for your eBook.
If you come up with an idea for an eBook and you find that there are no competing books, you need to get worried - it means there’s probably no market for that idea.
But if there are books competing with yours, you’re on safe ground - you know you have a market.
And don’t be put off by competition: anyone who is serious about a particular subject will buy at least 4 or 5 books on that topic.
Many eBook authors who make big money quickly with their eBooks do resale rights. Instead of making $29 per sale, they’re making $99 per sale. As you can see, resale rights can get you into serious money very fast.
But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.
You might think that best-selling eBook authors don’t bother with affiliate programs. Wrong!
Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with back-end affiliate links. But there’s a right way to do this and a wrong way (more about this in Section 5).
But the real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures - finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.
On the Internet it’s not products that make money, it’s lists (products don’t sell, lists do). Or as Jim Edwards puts it: ‘the power is in the pipes, in the distribution’.
Let’s say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.
And let’s say that those 3000 visits result in 90 to 180 sales - you and your joint venture partner are suddenly making thousands of dollars in a few days.
Jim Edwards shows you exactly, step-by-step, how to set up a joint venture. He even shows you the exact same letter that he used to set up joint ventures for his book ‘How To Write and Publish Your Own eBook in a little as 7 Days’.
One of the keys to making joint ventures work is what Jim Edwards calls ‘the Santa Claus technique’ (more on that in Section 2).
A question many people have is how to price their eBook. And it’s crucial that you get this right. In Section 4 Jim Edwards reveals his ‘pricing formula’ - a very clever way to find your eBook’s ‘breakpoint’ or equilibrium.
There’s another very valuable tip in Section 17 - ‘My Secret Method For Slashing Refunds’ (this tip on it’s own could be worth the price of the whole book).
This is the best book on eBook publishing I’ve read in the last 18 months - in fact, while reading it, I came up with the idea for my next eBook!
You can get your copy of ‘eBook Secrets Exposed’ at: http://www.freezineweb.com/ese.html
————————————————————
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
————————————————————
Author: Michael Southon
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March 14th, 2009 at 02:47pm
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How To Write and Publish Your Own eBook in as little as 7 Days by Jim Edwards and Joe Vitale exe format, 208 pages
I was intrigued by the title of this book - writing an eBook in 7 days? But that’s exactly what Jim Edwards and Joe Vitale show you how to do.
However, your eBook doesn’t have to be 100 pages. In fact, Joe Vitale’s best selling eBook ‘Turbo Charge Your Writing’ is only 22 pages (and 2 of those pages are order forms). And the authors give the example of someone who wrote a book just 7 pages long that sells for between $30 and $50. The fact is that people are swamped with information. So the shorter your book, the better.
Vitale and Edwards both have impressive track records in online publishing. Joe Vitale (also known as ‘Mr. Fire’) is something of a legend in the world of marketing. He has written over 12 successful books and has helped more than 200 authors to write, publish and promote their books.
Jim Edwards writes a syndicated newspaper column called ‘NetReporter.com’ and is a frequent guest speaker at national conferences on topics such as search engine traffic generation and ’shoestring’ online marketing. He’s also the author of ‘33 Days To Online Profits’ and ‘The Lazy Man’s Guide To Online Business’.
If you’re like many aspiring authors, you may have the urge to write your book first and then find out if there’s a market for it. But as Edwards and Vitale point out, that’s a formula for eBook failure.
In chapter 2 (’Setting Yourself Up for Success’) the authors show you how to identify your niche market, how to analyze their wants, needs and problems, and how to write a book that satisfies those wants, needs and problems.
Don’t skip this chapter - it provides very detailed techniques for using keyword research to find out exactly who your target audience is and where you will find them on the Internet.
The authors’ program for writing your eBook in seven days contains some useful techniques for getting your creative juices flowing and getting your words down on paper - writing your material as a letter to a friend, and writing your sales copy first.
The chapter on ‘Formatting Your eBook Text’ contains some valuable tips, such as breaking up your text with bullets and headers. Your readers will thank you for it - one of the keys to avoiding credit card charge backs is to make it easy for your readers to absorb your information.
Chapter 10 (’How To Make Money with your eBook’) gives you some tried and tested formulas for turning your eBook into profits, such as selling the reprint rights and ‘back loading’ your eBook with your own affiliate links, joint ventures and affiliate programs.
The book also contains interviews with eight successful eBook authors, including Yanik Silver, Rick Beneteau, and Jay Conrad Levinson.
The interview with Yanik Silver is worth reading very carefully. He reveals how he made tens of thousands of dollars by setting up 3 separate profit streams in the same eBook: reprint rights, his own affiliate links and customization fees.
If you want to create your own information product, this book is definitely worth reading - you’ll find out that it’s easier than you think. You can get your copy of ‘How To Write and Publish Your Own eBook in as little as 7 Days’ at: http://www.freezineweb.com/7daybook.html
————————————————————
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
————————————————————
Author: Michael Southon
Keywords: ebook, writing, Jim Edwards, Joe Vitale
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March 14th, 2009 at 02:47pm
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I’ve reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you’ve ever had the slightest desire to write a ‘How To’ book, I urge you to read ‘Profit From The Author Inside You’.
It’s worth pointing out right at the start that Roger Parker does know what he’s talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.
This book assumes that you offer some kind of professional service. Roger Parker argues that writing a ‘How To’ book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Roger Parker shows, books possess magical powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.
I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!
If you’ve always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.
Roger Parker shows that most successful (i.e. top-selling) ‘How To’ books are based on a formula - they are written in a ‘paint by numbers’ fashion.
The most exciting part of this book for me is a technique that Roger Parker calls ‘Painless Writing’.
He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing (Getting away from it all and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).
Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:
(1) Molecular writing - this is a way of ‘chunking down’ to the level of bite-sized pieces of information: harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing.
(2) Measurable progress writing - committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods).
(3) Non-sequential writing - jumping into your project wherever you’re comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book.
Another part of this book that is essential reading if you’re thinking of writing a book is Chapter Four - ‘10 Characteristics of Successful Titles’. Did you know that at least half of your book’s success will be determined by the title you choose?
Roger Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here’s a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).
The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.
‘Profit From The Author Inside You’ set of explosions in my head on virtually every page. In fact, it fired me up so much that I’m now using Roger Parker’s techniques to write a book that I’ve been trying to write for over 5 years. What more can I say?
You can get your copy of ‘Profit From The Author Inside You’ at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can’t go wrong.
————————————————————
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
————————————————————
Author: Michael Southon
Keywords: profit, author, writing, ebook, e-book, Roger Parker
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The Storyteller
New Book Offers Supernatural Tales Involving Everyday People
Martha Whittington invites readers to take a break from the doldrums of daily routine and delve into a world where ordinary lives are blindsided by the bizarre. The Storyteller: Volume I (now available through AuthorHouse) provides a feast of paranormal delights that satisfy the imagination. Comprised of six intriguing tales, The Storyteller delves into the lives of a colorful variety of people who suddenly find themselves in unsettling situations. In The Fennigan Case, two news reporters step across the threshold of a creepy house and into another dimension. A Unique Team follows another investigative journalist as he plunges into international intrigue. Readers explore the mind of a psychic teenager in The Hidden Knowledge and meet a wicked woman who holds an entire town hostage with her dark magic in The Witch. Two brothers endure tragedy in a remote corner of the world in Sand, and a couple experiences any parents worst nightmare in The Gifted Child. Throughout The Storyteller, Whittington weaves a macabre tapestry of drama, suspense and fast-paced action. From the dangers of the Egyptian desert to the cold streets of New York, she takes readers on a thrilling journey along the knife- edge between this world and the unknown. A captivating read for fans of the disturbingly weird. The Storyteller delivers thrills and chills at each turn of the page.
For further review on this book, please go to: http://storytellersbookclub.com or e- mail us at: thestorytellers2121@yahoo.com
Born and raised in Monterrey, Mexico, Whittington set out to see the world when she was 21. She holds a Degree in Communications and a Masters in Public Relations, and she speaks fluent Spanish, English, German and French. Whittington comes from a family of published authors. At a young age, she wrote short stories that won awards in international contests. She currently lives in Houston, where she continues to nurture her passion for writing.
Author: Martha Whittington
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March 14th, 2009 at 02:47pm
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Title: Critical Condition: How Health Care In America Became Big Business-And Bad Medicine:
Authors: Donald L. Barlett and James B. Steele
ISBN: 038550453
The following review was contributed by:NORM GOLDMAN: Editor of Bookpleasures:
REVIEW
Investigative reporters and the only journalists in history to be awarded two Pulitzer Prizes and two National Magazine Awards, Donald L. Barlett and James B. Steele have presented a riveting expos of the critical state of the health system in the United States with their book Critical Condition: How Health Care In America Became Big Business-And Bad Medicine.
Beginning with the assertion that American health care has been transposed from one of compassion to a system motivated by profit- the authors present a distressing analysis as to what went wrong. Where forty-four million citizens do not have health insurance, and tens of millions more are underinsured. And yet there seems to be this enduring myth propagated by many that the USA has a world- class health system.
As mentioned by the authors, the USA spends more on health care than any other nation, when you compare it to Germany, France, Japan, Italy, and Canada. However, in these countries citizens do not think twice about seeking care if they are ill. They do not worry who will foot the bills.
In the USA, it has become a lottery. If you are fortunate to be employed by a large company providing generous health benefits, you win. On the other hand, if you are self-employed or work for a small enterprise providing little or no coverage, you lose. You may even go bankrupt and lose your home in order to pay your medical bills.
Relying on interviews, studies from various organizations as the World Health Organization, the US department of Health and Human Services, legal suits, brokerage reports, congressional hearings, newspaper articles, magazine stories, SEC filings, professional journals, and a resevoir of many other sources (all of which are mentioned in the Notes section at the back of the book), the authors deliver legitimate arguments illustrating how an assortment of factors have crawled into the system with calamitous effects.
Broken down into six chapters, Barlett and Steele judiciously examine some of these elements as: rampant overcharging of patients who do not have insurance, dissuading people from purchasing drugs from Canada with false information concerning the Canadian pharmaceutical industry, caving into the demands of special interest groups, the non-existence of independent monitoring of diagnostic test results and hospital mistakes, permitting politicians and business people to assume key roles to the detriment of the welfare of the citizens, a culture of cronyism giving rise to blatant fraud in many instances, doctors having to deal with conditions apt to be found in undeveloped countries, peopled shuffled around by individuals who do not have the foggiest notion as to how to deal with them.
In addition, we are informed of how private enterprises connected with Wall Street financiers and Madison Avenue advertising firms have been permitted to join in as if health care was analogous to the selling of cars or MacDonalds franchises. As the authors rightfully ask: Is this what health care in America has become?
Although the authors portray a certain amount of cynicism, there is a glimmer of hope, as evidenced by the concluding chapter, wherein suggestions are offered as to how to revamp the ailing system.
However, the question lingers on. Will Americans reconsider their values, priorities, budgets and options and elect people, who will first and foremost take care of its citizens when it comes to health care? Something most civilized nations do.
Norm Goldman is Editor of the book reviewing site, http://www.bookpleasures.com and the travel site, http://www.sketchandtravel.com.
Norm is also a regular contributor to many book reviewing sites. You can read Norm’s book reviews on his book reviewing site bookpleasures.com.
Norm and his artist wife Lily are a unique husband and wife team who meld art with words focusuing on unique romantic and wedding destinations. To learn more about them click on their site at http://www.sketchandtravel.com
Author: Norm Goldman
Keywords: article submission, articles, writers, writing, publishing, ezine, email marketing, email newsletter, email
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March 14th, 2009 at 02:47pm
Under Book-Reviews
Title: Unbelievably Good Deals and Great Adventures That You Absolutely Cant Get Unless You’re Over 50 (2005-2006
Author: Joan Rattner Heilman
ISBN: 0071438297
Publishers: McGraw-Hill:
The following review was contributed by: NORM GOLDMAN: Editor of Bookpleasures.
REVIEW
No age group represents such an enormous market of potential consumers than those over the age of fifty.
According to author Joan Rather Heilman, author of Unbelievably Good Deals and Great Adventures That You Absolutely Cant Get Unless Youre Over 50 (2005-2006), more than a quarter of the population of the United States is over 50, and by the 2020 it is expected to reach one third.
It is little wonder why the business community actively courts this sector of the population that controls most of the wealth of the USA.
If you are one of the lucky ones who have reached the big five O, hold onto your wallets before you fork out money for hotels, car rentals, tour packages, college courses, airfare, entrance admission to parks, restaurants, buses, trains, sports activities, and even shopping.
Heilman passes out all kinds of goodies, as if we are children in a candy shop, with hundreds of tips as to how to stretch your vacation dollars.
Dividing the book into twenty chapters, the author presents excellent insights pertaining to various value-added possibilities. However, as stated by the author, it is essential that if you are over fifty, you must very often ask for these discounts. Most vendors and their representatives will not voluntarily offer them to you.
Most of the book is devoted to savings the over fifty crowd can enjoy from the travel industry. Realizing that this sector of the population is the most ardent travelers, it is only logical that the travel industry would offer all kinds of price reductions.
Heilman details the offerings of the various airlines with their names, phone numbers and web sites. Similarly, discounts pertaining to hotels, motels, car rental companies are listed.
Are you looking for some alternative lodging? Did you know that Del Webb Sun Cities, the largest builder of active communities offers a Vacation Getaway program, where you can enjoy low-cost, short vacation stays so that you can sample the lifestyle to see whether you would like to move in? Bear in mind, however, that in order to qualify one partner in a visiting couple must be over the age of 55.
In addition, the reader will discover all kinds of deals concerning trains, buses and boats pertaining to North America and elsewhere. Companies such as Amtrak, Via Rail in Canada, Greyhound Lines, train passes in Britain, France and other European countries offer some kind of a discounts, although requirements as to age may differ.
If you are a sports enthusiast, Heilman presents a comprehensive rundown of assorted clubs, tours, associations, and other institutions that offer different vacation possibilities as skiing, cycling, walking, golfing, even softball, where special privileges and discounts are offered. Names, phone numbers, and website addresses are included.
In addition to being a nifty addition to ones library, this reader friendly book would make a great birthday gift for anyone celebrating his or her big five O.
Norm Goldman is Editor of the book reviewing site, http://www.bookpleasures.com and the travel site, http://www.sketchandtravel.com.
Norm is also a regular contributor to many other book reviewing sites including Amazon.com.
Norm and his artist wife, Lily, are a unique husband and wife team in that they meld words with art focusing on romantic and wedding destinations.
You can view more of Norm’s book reviews on http://www.bookpleasures.com and his travel articles and Lily’s art work at http://www.sketchandtravel.com
Author: Norm Goldman
Keywords: Book Reviewers, Reviews, Norm Goldman, Lily Goldman, Bookpleasures, Sketchandtravel, travel bargains
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March 14th, 2009 at 02:47pm
Under Book-Reviews
Now, I know what youre probably thinking, Reading and eBook is just like reading an ordinary . I disagree. Heres way, If youre here reading this article then Im pretty sure youve read your fair share of eBooks, and most likely most of those eBooks were on the topic of internet marketing, making money from home, home based business opportunities, and on and on right? The reason that eBooks are ready differently than your normal novel is because of the way they are sold.
Heres what I mean When you go to Borders to and pick up your favorite mystery novel you youre not given a hard sell on the benefits of buying that mystery novel right before you make the decision to buy or not. At a store, you buy a because you decide you want it or YOU decide you need it for some particular task. No big promises are made as to the results that you will after you learn the s hidden secrets, so you take the at face value.
Now, things are totally different when you buy an eBook. So, let me go through the steps and the psychology that I used to go through when I bought an eBook. I think you might find some this pretty familiar
First I would happen across the sales page through some link, usually while searching for some sort of information that can help me earn money online. Then, I was hit with a powerful headline that says Do XYZ after learning my SECRET and YOU to can make $1,000,000 TODAY! Id stop and say hmm that sounds interesting let me read a little more about this secret to see if I can figure out what it is.
Next, Id get sucked into the sales page which would take me on an emotional rollercoaster which left me a burning desire to know what this authors secret is and led me to believe that I couldnt live without this information. I would then ponder on the idea of making $1,000,000 today and ask myself what if this information really will make me rich how much would it be worth?
At this point Id consider paying for the secrets, but only if the price was right. So, I start looking for the sales price which is always hidden deep in the sales page somewhere where you can never find to decide whether or not I was going to buy it (Finding the price of an eBook is kind of like playing Wheres Waldo? you know its there somewhere but you just can figure out where. )
When I finally found it, if the price was right I buy it. Then in a sort of nervous anxious rage I would download my new treasure and rip through it until I foundd the secret hidden deep within. When I did find the secret I was usually a little let down because it was either something that I probably could have figured out myself or it seemed to hard or it would take to long. Then I threw the aside until the next secret came along that struck my fancy.
Maybe this isnt exactly how you approach eBooks, but it is how quite a few people do. I hope you see the flaw in this sort of information acquisition. Most people, in my estimation, buy eBooks to find out the hidden secret within and not to actually learn and apply whats in the . The sales prose on the sale page does such a good job at selling the person that they need to know that secret that that ends up being the major reason they purchase the information, That is most people dont buy eBooks as an information resource they are simple buying the secret. They rip through the eBook and when they find whatever secret it was they were looking for its almost as if they are satisfied with that alone.
Please never do this! You will find yourself wasting a lot of money and put yourself on an expensive and frustrating emotional rollercoaster.
So,
Here is the correct way to buy and read an eBook:
First:
Only buy an eBook if you are sure that it is something that will absolutely help with your task at hand. For example, if your in the process of creating an affiliate website dont buy a eBook that will teach you how to create an opt-in list until the task at hand is completed. Buying extra information products will only confuse you and stop your forward progression in whatever task it is that you are currently doing if they are off subject.
Second:
When you do find supplemental information to help you with your task at hand save the sales page and wait a week before you buy the . If you come back in a week and the you still feel the information will be extremely helpful purchase the . (Tis is much easier said than done!)
Tip: If the eBooks is on some sort of basic information there is usually a forum somewhere where you can ask an expert first hand your specific question and get real time valuable information for FREE. Try this first. You may be pleasantly surprised with what you learn.
Third:
When you do buy the eBook take it slow. Print it out. Pick up a highlighter and relax in your favorite easy chair. Take notes. Come up with your own and write down your broad takeaways. Then use the individual tips and strategies contained in the eBook one at a time. Track your results and trouble shoot.
Thats it!
If you follow the three simples steps above youll find yourself spending much less on eBooks and getting much more mileage out of those that you do buy. As a final word of advice, take eBooks at face value just like any other and never buy an eBook just because you want to learn some secret and youll be just fine.
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